The market is full of new information to consider, but this means you have more ways to help consumers prepare for spring cleaning and other things. It only takes a few minutes to learn about your choices and the latest tips.
Insight 1: There are many options for pouches
Sachets are an excellent choice for household cleaners, especially in refills and concentrated products. Flexible packaging like this provides perfect storage space for innovative products such as pods, and is perfect for cabinets, linen closets, and laundry rooms. Not only do they take up less space, but they also have many other advantages.
If you want to make the most of your products in this packaging configuration, be sure to use re-sealable bags that can lock the odor and have the best distribution product design. Many liquid cleaners that use dispensing caps (push/pull, flip caps) or trigger sprays attached to plastic bottles are still common, but these may not be the only options for your product.
Insight 2: The integrity of the bottle packaging is important
Next, we want to draw your attention to how your household cleaner packaging protects your products from the elements. With this in mind, you can extend the life of your product and increase consumer satisfaction.
As a key example, many household cleaners use bottles made of HDPE. This material is resistant to UV penetration, can withstand extreme temperatures during transportation and storage, and it is also a non-leaching plastic. With the help of your choice of packaging, you can provide your product to consumers and help them remain satisfied until they are ready to buy your product again.
Insight 3: Consumer choice is affected by quantity
Especially for the packaging of household cleaners, there is no one-size-fits-all solution. One family may consist of a young couple, another may be a growing family, and the other may be one or two elderly people. Each of these consumers needs cleaning products, but each has obvious differences. From storage to use, you can always be ready to meet their needs and expectations.
A busy family of five might love your club-sized 250 ounce plastic detergent can. At the same time, older people may think it is too big and heavy to buy. However, with the right advice, you can put multiple packaging options on the shelf without losing the essence of the brand.
Insight 4: Consumers want more from environmentally friendly products
When you provide environmentally friendly products, you praise more and more environmentally conscious consumers. Even better, you can also provide environmentally friendly products and more sustainable packaging solutions.
We can help you weigh your options, including whether your product is suitable for use with post-consumer resin (PCR) or post-industrial resin (PIR). We can also help you consider whether your packaging requires additional structural and quality considerations. For example, bulk pods often require more protection from a hard-sided bathtub rather than a pouch, but when you gain insight from the packaging industry, these special considerations are less laborious.
When the more challenging work is completed, you can even get more from the interesting part of the package. This includes choosing a label design to inform consumers of your serious efforts for a better tomorrow.
The spring of better home cleaning packaging choices
With so many options, we are confident that we can help you find the right product for your product. You can also get something suitable for different consumers who use it. Considering the above options for your brand and the format you choose, this may be as simple as relying on the right partner to do it.
When you plan your strategy and when problems and needs arise, we invite you to let us know. We will always be ready to help you bring it to the market.